Five boat shows overlap in September 2025: the Cannes Yachting Festival opens on the 9th, the Salone Nautico di Genova and Sao Paulo Boat Show both open on the 18th, the Southampton International Boat Show opens on the 19th, and the Monaco Yacht Show closes out the month opening on the 24th. Together, they make September the most concentrated stretch on the 2025 global boat show calendar.
Contents
- The month at a glance
- Cannes Yachting Festival: September 9-14
- Genoa and Sao Paulo: two shows, one week
- Southampton International Boat Show: September 19-28
- Monaco Yacht Show: September 24-27
- How to plan around a five-show month
- FAQ
The Month at a Glance
| Show | Dates | Venue | Edition |
|---|---|---|---|
| Cannes Yachting Festival | September 9-14 | Vieux Port and Port Canto, France | 48th |
| Salone Nautico di Genova | September 18-23 | Piazzale Kennedy, Italy | 65th |
| Sao Paulo Boat Show | September 18-23 | Sao Paulo Expo, Brazil | — |
| Southampton International Boat Show | September 19-28 | Mayflower Park, United Kingdom | 56th |
| Monaco Yacht Show | September 24-27 | Port Hercule, Monaco | 34th |
All five dates were confirmed directly by each show's own organizers. September caps a run of industry events that already passed through Venice in May, with the World Superyacht Awards 2025, and the US East Coast in June, with the Newport Charter Yacht Show. This article is published before any of the five September shows open, so it is a calendar of what is scheduled, not a report on attendance, sales or debuts — those numbers only exist once each show has actually opened its doors.
Cannes Yachting Festival: September 9-14
The Cannes Yachting Festival 2025 reaches its 48th edition running September 9 through 14, split between the Vieux Port in the heart of Cannes and Port Canto, which hosts the show's in-water sailboat display. According to the event's official guide, organizers expect more than 600 international exhibitors and over 700 boats from 5 to 50 meters on the water — one of Europe's largest in-water boat shows.
Cannes traditionally opens the autumn run of Mediterranean boat shows, functioning as the industry's first major gathering once the summer charter season starts winding down.
Genoa and Sao Paulo: Two Shows, One Week
Between September 18 and 23, two continents host boat shows at the same time. In Italy, the Salone Nautico di Genova reaches its 65th edition at Piazzale Kennedy, one of Europe's most established nautical exhibitions. In Brazil, the Sao Paulo Boat Show opens at Sao Paulo Expo, described by its organizers as Latin America's largest indoor boating event.
For readers outside Brazil, the Sao Paulo Boat Show is worth watching alongside Genoa rather than instead of it: Brazil runs its own recreational-boat manufacturing base, and the show is where Brazilian builders and importers present new models to a domestic buyer largely separate from the European market that Genoa serves — a useful reference point for anyone tracking Brazil's own nautical market. The overlap in dates illustrates that the September calendar has no single center of gravity: European attention concentrates on Genoa, while the Brazilian market gets its own showcase without anyone needing to leave the country.
Southampton International Boat Show: September 19-28
The Southampton International Boat Show is the longest of the month's five events, running ten days from September 19 to 28 in its 56th edition at Mayflower Park in the United Kingdom. That extended run is a long-standing hallmark of the British show, which traditionally brings power and sailing yachts together with marine equipment and accessories in one waterfront venue.
Because it opens one day after Genoa and Sao Paulo and runs almost to the end of the month, Southampton ends up bridging the middle and the end of September's calendar, overlapping both the third week's shows and the Monaco Yacht Show, which opens during its final days.
Monaco Yacht Show: September 24-27
Monaco is not new to the 2025 calendar: in July, the principality hosted the Monaco Energy Boat Challenge, a competition for solar- and hydrogen-powered boats. The Monaco Yacht Show now closes out the month with its 34th edition, running September 24 to 27 at Port Hercule. The show is widely regarded as the world's leading superyacht showcase, and its opening day, from 10am to 6:30pm, is reserved exclusively for invited guests, following the event's long-standing format — subsequent days open to accredited visitors and guests invited by exhibitors.
Because this article publishes before the show opens, it would be neither possible nor accurate to anticipate how many yachts will attend, which debuts will be on display, or what the final visitor count will be. Those figures only exist once the show has actually taken place, and Voguer intends to cover them directly once organizers release them.
How to Plan Around a Five-Show Month
Add up the five dates and September 2025 carries at least three weeks with a relevant boat show underway, with the final week alone overlapping three events at once: Southampton still running, Genoa's closing days, and Monaco's opening. That makes it effectively impossible for a single industry professional to attend all five in person — in practice, the choice tends to track the type of buyer: those shopping for smaller recreational boats tend to prioritize Cannes, Genoa, Southampton or Sao Paulo, while those following the superyacht market concentrate their attention on Monaco.
It is also worth noting that September, according to Voguer's own market analysis of the Mediterranean charter season, counts as shoulder season for anyone booking a charter — meaning the same weeks these shows occupy also tend to bring lower charter rates for travelers who want to experience the region firsthand before or after visiting one of the events.
FAQ
Which boat shows take place in September 2025? Five: the Cannes Yachting Festival (Sept 9-14), Salone Nautico di Genova (Sept 18-23), Sao Paulo Boat Show (Sept 18-23), Southampton International Boat Show (Sept 19-28) and the Monaco Yacht Show (Sept 24-27). All five dates were confirmed by their respective organizers.
Which is the biggest superyacht show of the month? The Monaco Yacht Show, in its 34th edition, is widely considered the world's leading superyacht showcase among the five September events. It takes place at Port Hercule, with an opening day reserved for invited guests only.
Can you realistically attend more than one show in the same month? Yes, but it takes planning: Genoa and Sao Paulo run the same week on different continents, and the final week of the month overlaps Southampton's closing days with Monaco's opening. Most industry professionals prioritize one or two shows per trip rather than attempting all five.
Is the Sao Paulo Boat Show the largest in Latin America? According to its own organizers, yes — it is described as the region's largest indoor boating event, held at Sao Paulo Expo from September 18 to 23, 2025. It gives Brazilian builders a domestic showcase that runs in the same week as Genoa's European show.
Is the Monaco Yacht Show's opening day open to the public? No. The first day, from 10am to 6:30pm, is reserved exclusively for invited guests, following the show's long-standing format. Subsequent days admit accredited visitors and guests invited by individual exhibitors.
Is September a good time to book a Mediterranean charter, beyond the shows? Yes. According to Voguer's own market analysis, September counts as shoulder season in the Mediterranean, with rates 20% to 35% below the July-August peak — an added advantage for anyone visiting the region during the same weeks as the shows.
How long does the Southampton International Boat Show run? Ten days, from September 19 to 28, 2025, making it the longest of the month's five events among those listed here. It takes place at Mayflower Park in the United Kingdom, in its 56th edition.
Where can I find coverage of what actually happened at each show? Voguer publishes its own coverage of each event once organizers release attendance figures, debuts and highlights — which only happens once each show has actually taken place, over the course of and after September 2025.
Follow the Boat Show Calendar with Voguer
Voguer tracks the domestic and international boat show calendar throughout 2025, from the Sao Paulo Boat Show to the Monaco Yacht Show. For readers already planning a Mediterranean superyacht charter around September, voguer.yachts lists charter options across the region; for the Brazilian coast, the voguer.com.br marketplace remains open year-round.