Brazil exported 559 recreational boats in the first half of 2025 — roughly half of the total exported across all of 2024 — with the United States accounting for 68.01% of that export value. On the rental side, a private speedboat charter runs from R$1,200 to more than R$28,000 per day depending on region and boat size, based on reference ranges from August 2025.
Contents
- Production and exports: the H1 2025 numbers
- The rental market: where, and for how much
- Seasonality: when Brazilians actually go out on the water
- Infrastructure: marinas and departure points
- What this combination says about 2025
- FAQ
Production and Exports: the H1 2025 Numbers
For readers unfamiliar with Brazil's boating industry, it is worth starting with scale: the country has one of the longest coastlines in the world and a domestic builder base that exports well beyond South America. Brazilian trade press reported that the country exported 559 recreational boats in the first half of 2025 — a pace already equal to roughly half of the more than 1,110 units exported across all of 2024. More notable than the volume is where those boats are going: the United States accounted for 68.01% of export value in the period, up from 60.10% in 2024, meaning Brazil's export sector is more dependent on a single buyer than it was a year earlier.
| Brazilian boat-export indicator | H1 2025 | Full-year 2024 |
|---|---|---|
| Boats exported | 559 | 1,110+ |
| US share of export value | 68.01% | 60.10% |
That concentration in the US market is not unique to Brazil. In the same window, Italian group Ferretti Group reported H1 2025 revenue of EUR 620.4 million while citing EU-US tariff uncertainty as part of the period's backdrop. Boat builders on different continents, in other words, are exposed to the same variable in 2025: their commercial relationship with the United States.
The Rental Market: Where, and For How Much
While exports measure what Brazil sells abroad, the domestic rental market measures what Brazilians themselves spend on time on the water — and the price floors, updated for August 2025, vary sharply by region:
| Region | Typical private day-rate (Aug 2025) |
|---|---|
| Rio de Janeiro (Marina da Glória) | from R$2,300 (5h, up to 15 people, weekdays); weekends from R$4,500 |
| Angra dos Reis | R$1,400-2,500 (smaller boats); luxury flybridge models R$10,000-28,750 |
| Búzios | smaller boats from R$1,300-1,800; premium from R$4,900 |
| Ilhabela | up to 26ft, R$1,400/day; 37ft+, R$3,500-7,000 |
| Guarujá/Santos/Bertioga | short trips from R$799-1,200; flybridge R$6,000-14,400 |
| Florianópolis | mid-size boats from R$2,400-4,300 |
| Salvador | typical day rate R$1,700-4,400; top categories up to R$8,800 |
| Northeast (Fortaleza, Natal, Maceió, João Pessoa) | 4-hour trips from R$1,200-2,500; full day R$2,500-5,000 |
Rio de Janeiro holds the country's largest concentration of supply, departing from Marina da Glória toward Urca, Copacabana and the Cagarras Islands. Santa Catarina's coast, with marinas in Florianópolis, serves both a large local boating population and summer visitors, with mid-size boats pricing higher on average than much of the Northeast — a reflection of the South and Southeast's historically larger private fleet.
Seasonality: When Brazilians Actually Go Out on the Water
Demand for boat rental in Brazil follows each region's own holiday and weather calendar, not a single national peak — a point worth stressing for readers used to a single Mediterranean-style summer season. Along Rio and the Costa Verde, September through November brings calmer seas and dry weather, while December through February — New Year's Eve and Carnival included — is the pricing and availability crunch. On the São Paulo coast (Baixada Santista), the season runs March through November, helped by state holidays. In the Northeast, stable weather from September to March covers nearly the entire high tourist season.
That fragmented calendar is one reason a nationwide rental network, such as the one Voguer operates, has to manage demand peaks that land in different months depending on the region — the opposite of a market concentrated in a single window, like the Mediterranean's European summer, where July and August account for most of the entire season.
Infrastructure: Marinas and Departure Points
Production and export depend on shipyards; recreational rental depends on well-distributed marinas and departure points. Rio de Janeiro's main departure point is Marina da Glória; Angra dos Reis has Marina Piratas and Marina Verolme, both giving access to Ilha Grande; Paraty departs from its historic-center pier and Marina Farol; and Salvador splits departures among Porto da Barra, Marina Bahia and Marina Aratu, all opening onto the Bay of All Saints.
That embarkation network is the link between the two sides of the market: the same country that exported 559 boats in H1 2025 also needs enough marinas to put rental boats on the water every weekend.
What This Combination Says About 2025
Taken together, the August 2025 snapshot shows a Brazilian boating sector running on two separate engines: an industrial, export-facing side increasingly concentrated on the United States as a buyer, and a domestic service side fragmented across dozens of regional markets, each with its own season. That second side tends to benefit from an expanding wealth backdrop — UBS's Global Wealth Report 2025 recorded a 4.6% rise in global wealth during 2024 — even though the report does not address Brazil or the boating sector specifically.
The two sides, however, do not grow for the same reason: exports respond to exchange rates and the international purchase cycle; rental responds to holiday calendars and Brazilian disposable income. Treating the two as one thing is the most common mistake made by readers looking at these numbers from outside the sector.
FAQ
How many boats did Brazil export in the first half of 2025? 559 recreational boats, roughly half of the more than 1,110 units exported across all of 2024. The United States accounted for 68.01% of that export value, up from 60.10% in 2024.
What does it cost to rent a boat in Brazil in 2025? It varies by region and boat size: from R$799 for a short trip on the São Paulo coast to more than R$28,000 per day for luxury boats in Angra dos Reis. Most private speedboat outings fall between R$1,200 and R$6,000 per day, depending on the region.
Why is the United States so important to Brazil's boat exports? Because it takes the largest share of export value: 68.01% in H1 2025, up from 60.10% in 2024. That concentration has grown year over year, making Brazil's export sector more sensitive to any shift in trade relations with the US.
Does Brazil's boat-rental market have a single peak season? No. Each region runs its own calendar: December through February in Rio and the Costa Verde, March through November on the São Paulo coast, and September through March in the Northeast. There is no single national peak the way the European Mediterranean has one summer season.
Do boat exports affect domestic rental prices in Brazil? Not directly. These are two markets with different dynamics: exports depend on exchange rates and international demand, while rental prices reflect local boat supply, regional seasonality and each marina's operating costs.
Which regions have the largest boat-rental supply in Brazil? Rio de Janeiro, departing from Marina da Glória, and the Costa Verde (Angra dos Reis and Paraty) have the highest concentration of operators. The São Paulo coast, Florianópolis, Salvador and the Northeast (Fortaleza, Natal, Maceió, João Pessoa) make up the country's other major hubs.
Does global wealth growth influence Brazil's boating market? UBS's Global Wealth Report 2025 recorded a 4.6% rise in global wealth during 2024, without detailing Brazil or the boating sector specifically. Even so, that kind of growth is generally read as supportive of demand for higher-value goods and experiences, boat and yacht rental included.
How does Brazil's market compare with Europe's superyacht sector? The two operate at different scales: Brazil centers on domestic recreational rental and the export of smaller boats, while Europe's superyacht sector centers on high-value Mediterranean charter, as detailed in Voguer's coverage of the charter market.
Following Brazil's Boating Sector
Voguer is the Brazilian marketplace for boat and yacht rental, with listings across the regions covered in this snapshot, from Rio de Janeiro to Florianópolis, alongside voguer.yachts, Voguer's international superyacht charter brand. Coverage of Brazil's production, export and rental markets continues on Voguer News through 2025.
